Privacy Policy

Effective date: 2026-05-07

Lil Room ("we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect when you visit lilroom.xyz or use our services, how we use it, and what rights you have.

By using our website or services, you agree to the practices described in this policy.

1. Who we are

Lil Room is a recall marketing service for web3 brands. We build off-chain recall and consideration through a network of crypto-native creators. Our website is **https://lilroom.xyz**.

For any privacy-related questions, contact us at **hello@lilroom.xyz**.

2. Information we collect

2.1 From brands

Name, email, role, company
Campaign briefs (project description, target audience, geography, language, goals)
Campaign budgets and pricing details
Payment details (transaction records, invoicing information)

2.2 From clippers

Email address (for application and brief delivery)

2.3 From all visitors

IP address, browser type, device information, operating system
Pages visited, time spent, referral source
Information collected via cookies and analytics tools (see Section 5)

3. How we use your information

We use information to:

Deliver and operate our recall marketing services
Communicate about campaigns, briefs, and payouts
Respond to inquiries and customer support requests
Improve our website, content, and services
Comply with legal obligations
Send marketing communications about Lil Room (you can opt out at any time)

4. How we share your information

We do not sell your information. We share information only with:

Service providers that help us operate the business: Vercel (hosting), Google Analytics 4 (analytics), Microsoft Clarity (analytics), payment processors `[VERIFY: e.g., Stripe, Razorpay]`, customer relationship tools `[VERIFY: e.g., Notion, Airtable]`
Vetted creators working on a specific brand campaign — we share only the campaign brief, not your contact or payment information
Legal authorities when required by law, court order, or to protect rights and safety
Business successors in the event of a merger, acquisition, or sale of assets

5. Cookies and tracking

We use cookies and similar technologies to operate the site and understand how visitors use it.

Essential cookies: required for site functionality
Analytics cookies: Google Analytics 4 and Microsoft Clarity (anonymous usage data)
No advertising cokies at this time

You can disable cookies in your browser settings. Some site features may not work without them.

6. Data retention

We retain personal information only as long as needed:

Active campaign data: for the duration of the campaign plus 24 months for reporting and audit purposes
Clipper email data: until you request removal
Inactive contacts: reviewed after 24 months of no activity and may be deleted
Legal records: retained as required by applicable law

7. International transfers

Lil Room is hosted on Vercel, which operates servers in multiple regions including the United States and the European Union. By using our services, you consent to your data being transferred and processed in these regions.

For users in the EU/UK, we rely on Standard Contractual Clauses or equivalent safeguards for international transfers.

8. Your rights

Depending on where you live, you have rights regarding your personal data:

GDPR (EU / UK): access, rectification, erasure, restriction, portability, objection, and the right to withdraw consent
CCPA (California): the right to know, delete, opt-out of sale (we do not sell), and non-discrimination
DPDPA (India): access, correction, erasure, and grievance redressal
LGPD (Brazil): access, correction, deletion, and portability

To exercise any of these rights, email **hello@lilroom.xyz**. We will respond within 30 days.

9. Data security

We use industry-standard practices to protect your data:

TLS encryption on all connections
Access controls limiting team access to operators working on a given campaign
Two-factor authentication on all admin accounts
Regular review of third-party processors

No system is 100% secure. If a security incident affects your data, we will notify affected parties within 72 hours of detection.

10. Children

Our services are not directed to anyone under the age of 18. We do not knowingly collect personal data from children. If we learn we have collected data from someone under 18, we will delete it.

11. Changes to this policy

We may update this policy from time to time. The "Effective date" at the top will reflect the latest version. Material changes will be communicated via the website and, where feasible, via email.

12. Contact us

Questions, requests, or complaints about privacy:

Email: hello@lilroom.xyz
Subject line: Privacy Inquiry